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A positive revolution that eliminates unconscious sexism created with peers  of the same generation. 

A positive revolution that eliminates unconscious sexism created with peers of the same generation. 

“Not the Rainbow flag somebody decided, but our Equal flag.”


genderuniversity studentgenerationSNSartexpressiondiscriminationstudentAPU

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Who do you think of when you talk about gender?

Some may recall U.S. Supreme Court Justice Ruth Bader Ginsburg, who died on Sept. 18, 2020, at the age of 87, while others may recall "Letty," the bearded woman in 2018's worldwide hit The Greatest Showman. It could also be a classmate of yours. We are of different ages, born and raised in different places and cultures. For us, no one can decide what will trigger the change.

Meanwhile, university students stood up to change the gender issues surrounding Japan from the consciousness of the same age group. Although they are a fairly new group, they are boldly tackling this theme with their own approach. This is the story of them.

  Japan's gender ranking that hasn't changed for many years

As of December 2019, Japan ranks 121st among 153 countries on the world’s global equality survey. In politics, women only make up 5.3% of positions in company boards (source: The World’s Economists). Despite being in the age where many perspectives have been changing, gender disparity has been a long-standing issue even to this day in Japan. many stereotypes and unfair treatment due to gender still occur. 

Among the students of Ritsumeikan Asia Pacific University, students gathered and discussed how to change this situation, and an organization called "Equal APU" was established. They have a mission to "spreading awareness of gender issues and striving towards gender equality across the world"

The ‘=’ sign was chosen as Equal’s logo with colors that avoid specific gender association

Equal APU members as of September 2020

So, what is binding our consciousness?

To kick-start their activities, a gender equality survey was conducted to collect experiences relating to gender discrimination to students and staff in the school.  This survey found that most experiences were small incidents that count as “unconscious actions” as below.

● Women's way of walking and sitting may be pointed out. (Men are not pointed out)
When a man does housework and raises a child, he is called "Iku-men". (Women do not have such a name.)
There is a "women's discount" at restaurants and clothing stores. (Why only women?)

Of course, there are several reasons for religions, customs in each country, and it also depends on the individual, the environment where we were born and raised. They found it very difficult to get rid of the stereotypes of various generations.

However, these are the real voices of students from various countries. 

Move the heart of the same generation

Equal APU thought this way. "Masculinity and femininity. Get rid of such stereotypes and express yourself freely. We strongly sympathize with that, can we involve the same generation?" 

"Let’s make a move that involves local artists of the same generation, and first of all to make a mind change from the area from here, BEPPU."

They begin to take action involving local artists living in Beppu.

Therefore, they started a transmission activity using Instagram, which is often seen by people of the same generation. Articles that interest you and what you want to convey in colorful letters and colors.

Equal’s Instagram page (@equal.apu)

This is especially evident in their Instagram profile (@equal.apu) through their use of bright, eye-catching, and colorful designs in their posts. Due to the current pandemic and limitations for 

conducting on-site projects, Equal has been heavily utilizing social media to spread knowledge and information regarding gender and gender issues, alongside planning their future projects.

 “Feminism is for everyone” (Bell Hooks) has become Equal’s defining message to the community 

With our own expression

Having a clear idea of ​​the direction of their passion, they are trying to shape the ideas that spring up one after another. They are making opportunities named “Gender Equal Cafe” where casual conversation opportunities for students. Additionally, members will also be planning “Equal is with You“ activities to donate to groups by selling casual T-shirts and stickers that are preferred by the same generation. Profits gained will go to non-profit organizations such as Gender Equal and Women Japan.  

Moreover, from the desire to "make mind change in Beppu where Equal is active", they are trying to take action involving local artists living in Beppu.

Nao Nishikawa (member & designer) modeling Equal’s merchandise

Believe in the power of the individual

Equal believes in the power of the community. It is simply not just about spreading information and awareness to them. The efforts they are making an account for what they believe in, stand for, and to––as Equal members would say––make sure “individuals can be more conscious about gender issues and the environments they are placed in, and ultimately have people live more freely.”

Equal members doing their signature pose during the interview

editor's note

As a student myself, I think what Equal is doing is very admirable. The topic of gender equality is still not widely recognized in Japan, and considering how active young adults are on social media, they will be making good use of their platform in SNS, in addition to contributing to Beppu’s local community. Equal may also inspire others to bring more awareness regarding the issue at hand. 

What is your GENSEN?

Creating a new era in which everyone can live in their own way.


Special thanks to members for the interview:
(4th year) Yuka Yoshida, Marin Ogasawara, Ryota Nakajima, (3rd year) Nao Nishikawa, Momo Kitahara, (1st Year) Rena Yano


Nichakorn Kurpipat

Amara Zahra Djamil(Amara)


I am currently a member of the Student Press Association team at my university that writes blogs/articles about university life, which are shared on the student's website. I am also currently freelancing as a travel journalist on Wakuwaku.


Being a part of GENSEN is an opportunity for me as a resident of Beppu to both discover and share its diversity and rich culture. Despite it being a small city, I believe Beppu has many great appeals and attractive characteristics.


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